This means you can tailor your ads to reach potential

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Facebook Ads are undeniable. In addition to offering some of the best reach and targeting capabilities, Facebook ads allow businesses to target potential customers based on age, gender, location, interests and behaviors. This makes it easier to identify users who are most likely to convert. Learn more about how you can increase the conversion rate of your business. In the lines below I will try to address the main benefits of Facebook ads and how you can exploit the platform to your advantage. What are the advantages of Facebook Ads The Facebook platform comes with a number of advantages, of which we mention:


Very specific audiences One of the main features of the platform is its ability to target highly specific audiences based on: age; gender; interests; location etc.;  customers who are most likely to resonate Belgium WhatsApp Number Data with your products and services. Reduced costs Compared to traditional forms of marketing, using Facebook ads is much more costeffective because you pay based on specific goals, as follows: CPM Cost per Mille – The base pricing model set by default for all objectives. You will pay for ad impressions, regardless of whether users interact click on ad links or not; CPC Cost per click – You will be charged every time a user clicks on your ad; CPE Cost per Engagement – You are charged for interactions, such as a likes campaign; CPV Cost per View – You will pay for video ad views, only when the ad is played to the end or for at least  seconds.





Facebook calls this model ThruPlay; Facebook Pricing Models Measurable results The multitude of parameters available in Ads Manager will help you easily track the performance of your campaigns and make adjustments accordingly to maximize ROAS return on ad spend. Learn what ROAS is and how it's calculated. Wide variety of ad formats Post boost They are used for brand awareness or to increase engagement with content that has already been posted on the Facebook page. This ad type allows you to increase the visibility of your posts. They are relatively cheap compared to other types of ads. However, these types of ads are not optimized to drive conversions. Single image ads with a single image They consist of a single static image, which appears in the feed or in the right column of the application.